iPhone Apps Everywhere!
With 17+ million users and counting, the pocket-size iPhone is no small venue. As marketing and advertising budgets shrink, mainstream advertising may seem a bit less attractive to some. An iPhone app can be a powerful and more cost effective alternative - and a great complement to well run traditional media campaigns.
1. Building Brands with [...]
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Driving Business in a Down Market
Believe it or not, there are ways to drive business for your clients in today’s market. When budgets are tight people spend more time on product research before they buy. And more and more, that research is done on the web. Your clients’ products and services need to be in the research zone. Put their products where the research [...]
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Software as a Service, What Is It? Part 1
I started to post an entry about IBM’s recent announcement regarding their LotusLive cloud computing software. But i quickly found myself hacking out an explanation on cloud computing. Then, i realized we’ll probably need to start with a quick break-down of the Software as a Service concept.
So, here goes… Software as a Service, put very simply, is the use of [...]
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